This is a global initiative by the Mind Body Medicine department of Brahmakumaris Global Hospital Mumbai. In India 5500 children below 18 yrs of age start tobacco everyday which is very alarming compared to the other countries of the world. India loses 10 lakh people annually and 1 lakh cores of money directly or indirectly because of tobacco. Since youth of India are major targets of tobacco manufacturing & marketing companies, through this campaign, awareness is created especially among children and youth of India.
Through this awareness program, people are informed about the harmful effects of tobacco and ways to prevent tobacco addiction. These awareness programs are done through the following means
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